I started this website to test out a pet idea of mine: running a completely open business. I'm new at this, but for now, all company intellectual property, partnerships, and financials will be as transparent as possible.
In the future, I hope to combine the transparency of the Bitcoin protocol with open source code to run the website's sales. I don't have the resources or expertise to build such a thing right now, so I'll do the best I can without it. If you're interested in that project, get in touch.